The Academy of Interactive and Visual Arts Recognizes SYSPRO for Its Innovative New Website Designed to Put Prospects and Customers First
SYSPRO, a global provider of industry-built ERP software, has received a prestigious Gold W3 Award for its recent website redesign. This distinction, based on the creativity, usability, navigation, functionality, visual design, and ease of use of the new site, was awarded to less than 10 percent of over 5,000 entries from across the globe.
SYSPRO has received 16 awards and rankings in 2018 alone with this latest award marking another unique achievement for SYSPRO’s marketing strategy.
“SYSPRO is totally focused on its customers. As part of that, we appreciate that a good customer experience starts very early on, in the educational phase of the buying cycle. It’s important to provide potential SYSPRO customers with current, relevant information that’s easy to find and consume on our site,” said Dawna Olsen, Chief Marketing Officer, SYSPRO USA.
SYSPRO’s new site features enhanced navigation abilities, clean, contemporary layouts, an optimized mobile experience, and engaging content that helps potential customers understand what Enterprise Resource Planning (ERP) software is and how it can benefit their business.
Olsen notes that SYSPRO’s latest ERP release was the starting point for the website redesign. “Our current release is highly focused on ease of use, collaboration, and new capabilities that allow customers to take full advantage of emerging technologies. Our goal with this redesign, was to reflect our dedication to making digital transformation practical and easy,” said Olsen.
In its 13th year, the W3 Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites and Apps, and Social Content created by some of the best interactive agencies, designers, and creators worldwide. W3 is the first major Web competition accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.
SYSPRO is a global, independent provider of industry-built ERP software designed to simplify business complexity for manufacturers and distributors. Focused on delivering optimized performance and complete business visibility, the SYSPRO solution is highly scalable, and can be deployed on-premise, in the cloud, or accessed via a mobile device. SYSPRO’s strengths lie in a simplified approach to technology, expertise in a range of industries, and a commitment to future-proofing customer and partner success.
SYSPRO has more than 15,000 licensed companies in over 60 countries across six continents.