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“Thanks to SYSPRO, we are now able to meet the demands of larger size customers and have enhanced overall quality and service of local and international markets via the much higher level of operational sophistication enabled by SYSPRO ERP.”
– Primo Quesada, Ramar Foods
The Company
Ramar Foods was founded in 1969 by Ramon and Maria Quesada. However, it was not until Primo Quesada, the 6th of the couple’s eleven children, put extra effort in turning the “fledgling food importer” into a full-grown manufacturer of the finest Asian and Specialty Foods that the company started to experience rapid growth. Today, Ramar is America’s #1 Filipino Food company, enjoying the highest market share among some of the most well-known and desired brands in the United States. Ramar Foods has three manufacturing facilities in Northern California, and three warehouses from which it fills more than 1000 orders per month to more than 1000 customers via distribution centers in Los Angeles and Honolulu. Under Primo’s leadership and guidance, the 3rd generation of Quesadas is now heading operations of the company “confident that our best years are still ahead of us.” Ramar Foods’ formula for success as noted by Primo Quesada: “As a family business, we understand what values are really important. As Filipinos, we also know how to eat! Every product we make is something that we’ve enjoyed to cook at our family kitchen first. From our Orientex® Lumpia to our tropical line of Magnolia® Ice Cream, each and every product that leaves our warehouse is obsessively tested for quality and consistency.” Quesada emphasizes that in addition to product lines that include Asian foods, tropical and premium ice cream, frozen novelties, egg rolls, sausages, steamed buns, steamed dumplings and ready-meals, exceptional quality and service are the keys to the company’s success. “While some manufacturers cut corners on their ingredients and processes, we are committed to quality through and through,” he notes.
The Challenge
Rapid company growth prompted Ramar to seek a solution, one that would enhance growth, entry into new markets and facilitate efficient operations. The company was previously using a Peactree and Lotus to run operations and it just wasn’t robust enough to meet company demand and support growth.
The Solution
Quesada attributes much of the company’s success to outstanding customer service, pointing out the latter can also be traced to the company’s SYSPRO Enterprise Resource Planning (ERP) software, implemented in 2006. “Since implementing SYSPRO ERP, our company has grown by more than 300%. Thanks to SYSPRO, we are now able to meet the demands of larger size customers and have enhanced overall quality and service of local and international markets via the much higher level of operational sophistication enabled by SYSPRO ERP.”
Explains Quesada, “SYSPRO ERP has helped RAMAR better control inventories, enabled more sophisticated financial reporting and provided the data to better manage and control manufacturing costs. “Today, we are thriving and expanding into the mass natural and specialty markets, with our two newest projects including all natural Magnolia® Natural Tropical Ice Cream. Like everything we do, we created food products from what our own families love at home first, and we are now pleased to announce that not only is our legendary ice cream now available in specialty retailers around the country, but also for the first time, an all-natural line of Filipino entrees is now available at trend- setting retailers such as Whole Foods Markets.”
