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TrafFix doubles gross sales without increasing headcount by digitizing operations with SYSPRO

“This approach led us to SYSPRO. We met Kevin Bell, SYSPRO VP, Pre-Sales; and he took us through an impressive demo, it was clear SYSPRO met our criteria. They also showed us how they planned to implement their software which we liked better than the other packages we saw.”
– Bob Wielenga, Executive Vice President, TrafFix.

Customer Profile
Established in 1986, TrafFix Devices manufactures traffic control devices and crash attenuation products. The company’s products are designed and engineered to meet the strict highway requirements of countries all over the world, which requires engineering excellence and a clear understanding of the performance requirements in each of the countries where it operates. TrafFix is a leading player in the attenuation space, with a major market share in the United States.

The Business Challenge
The company had outgrown its existing systems and needed a fully integrated ERP solution to support its growth as well as short and long-term objectives. TrafFix required not only a solution that would be a fit for their company at the time of implementation but would include capabilities that they would want to adopt in the next 3-5 years and beyond. SYSPRO has a proven track record of continually improving the software, innovating, and introducing new features and functions that can be incorporated, when required.

The Solution
Cobus Conradie, Director of Information Technology at TrafFix, stresses the importance of selecting an ERP vendor that demonstrates longevity and will continue to support your digital transformation efforts into the future. SYSPRO emerged as the obvious choice due to its 40+ years of being a trusted, privately held, ERP industry expert. TrafFix implemented SYSPRO in partnership with SYSPRO Client Services.

Bob Wielenga, Executive Vice President at TrafFix, stated that they had several key criteria which contributed to their selection of SYSPRO ERP. The solution should be:

  • Recognized by industry experts as a top ERP solution;
  • Developed completely in-house, as opposed to acquiring and incorporating various separate solutions;
  • Modular with the continuing development of new modules; and
  • The accounting modules should be fully integrated with all areas of the system.

With a modern, manufacturing-focused ERP system, TrafFix is also well-positioned to make use of the latest technologies to further support its digital transformation journey.

The Outcome
From the outset, the TrafFix management team viewed an ERP solution as a toolbox to assist in achieving its long-term digital transformation objectives. In addition to a single source of truth, a fully digitized warehouse prepares the way for continual process improvements, including introducing automation within the warehouse and operations. When all warehouse activities from picking to packing, shipping, cycle counting, and manufacturing are automated, operations become streamlined and transparent. The resulting cost savings are measurable and significant, with reduced rework and improved accuracy. In addition, rich and pervasive data allows decision-makers valuable insight into growth and improvement.

Conradie states they have been able to double topline revenue (gross sales), without significantly increasing headcount, since their successful implementation of SYSPRO ERP.