Sandra FragaPam DelaMora
Chief Marketing Officer, SYSPRO Corporate
Sandra is the Chief Marketing Officer and is responsible for developing SYSPRO’s global marketing and communications strategy. With a customer first approach, Sandra together with her team is focused on increasing SYSPRO’s brand visibility, to attract, retain and delight both internal and external SYSPRO stakeholders.
She is an appreciator of innovation, creativity and data driven marketing intelligence. Sandra continuously strives to approach Marketing in a unique, differentiated and innovative manner which adds value to the end user.
Sandra has spent most of her career in the IT industry. She spent nine years at Dell and was responsible for marketing across Emerging Markets, which covered 140 countries and three continents (Africa, CEE and Europe).
Sandra then moved to Microsoft South Africa where she was the Product Category Lead responsible for growing the Windows & Office business within the Consumer Channel Group.
Sandra holds a Master of Business Administration from Bond University. Her true passion lies in the upliftment of female leadership and being a mentor to aspiring young entrepreneurs.